#1 Advertising Optimization Services
Advertising Optimization (Amazon PPC + DSP)
Full-funnel ad management using Amazon PPC and DSP, tailored to EU shopper behaviors and conversion patterns.

01 - Campaign Strategy & Setup
- Identifying product lifecycle stage and campaign type (launch, growth, retention).
- Structuring Sponsored Products, Sponsored Brands, and Sponsored Display campaigns by goals.
- Setting up campaigns by marketplace with geo-specific targeting.
02 - Keyword Research & Bid Strategy
- Creating master keyword lists (broad, phrase, exact).
- Continuous negative keyword refinement.
- Dynamic bid optimisation using 3rd-party tools or manual control.
03 - Creative Testing & Ad Optimisation
- A/B testing custom headlines, ad creatives, and video ads.
- Segmenting campaigns by product type or use case.
- Optimizing placements for Top of Search, Product Pages, etc.
04 - Budget Management & Scaling
- Adjusting budgets based on performance, TACoS/ACoS goals.
- Dayparting strategies (e.g., high-conversion hours).
- Scaling through keyword isolation and audience targeting.
05 - Analytics & Reporting
- Weekly campaign reporting with KPIs (ACoS, RoAS, CTR, CVR).
- ASIN-level performance breakdowns.
- Forecasting ad spend vs. revenue growth targets.
06 - Product Launch & Promotional Campaigns
- Creating launch funnels: PPC + coupons + deals + Vine + Reviews.
- Running limited-time discounts with advertising sync.
- Influencer/affiliate integration (optional, for brand-registered sellers).
07 - Amazon DSP Management
- Prospecting and retargeting campaigns on and off Amazon.
- Custom audience creation based on shopper behavior.
- Reporting on view-through and post-click conversions.
Deliverables
Full campaign buildout
Ad creative testing roadmap
Weekly PPC/DSP reports with insights and optimizations
Launch performance dashboard (if relevant)